Site Updates Anyone Can Do
May 13, 2020
Search Engine Optimization is a term that's very popular in the tech world, and with the current environment as it is, it may be a more important subject that it's ever been before. For those that aren't quite as familiar with it, it as simply as I can say it, is the practice of informing search engines what your site is all about and the type of content you are putting on your pages. It's a pretty straight forward term, as you are optimizing your site to help search engines list your content in the best way possible. Thus other folks using a search engine (google, bing, yahoo, etc.) can find your page if you've optimized it correctly.
As more companies keep employee's home and our lives revolve more around our home life, optimizing ones site so that it can be found, along with your services and products, can be the difference between success and non-existence.
This site isn't using one of the popular Web CMS (Content Management System) that are popular for building websites today. I have more than 20 years building websites and putting them in CMS for major Fortune 500 companies, and one thing I've learned is that everyone feels their requirements are unique,. The reality is, they really aren't. As far as SEO goes, the search engines treat everyone the same. Play by the rules and user their best practices and you'll be rewarded.
A few of the changes I'm making, are due to some analytic testing I've been doing with customer sites, and a refresh of what the Google Webmaster Blog has to say about it.
First and foremost, I believe the rankings reward those that write the best and most engaging content. Forget all the fancy keyword stuffing, meta tags and image optimization, if people like your content and they link to it, send it to others and revisit it, you'll be rewarded. However, some of the changes I'm making here are for the search bots that actually read the content on a page. Here are the items I'm changing in my CMS to hopefully give this site a boost in rankings.
- Title and Heading: Currently I'm using the title of the post as both the H1 heading and the title of the page. Creating a unique heading will allow me to continue to use the title for both the meta title in the page and the SEO friendly vanity URL.
- Image Description (alt tags): Currently, I don't require or even bother putting these in for images. That's a huge mistake, and it's not just for search rankings. Screen readers have no discription of the images on my site. Thus anyone with a disability in reading my content won't be able to. It's just the right thing to do.
- Unique Descriptions:I "was" using the summary, which is the first few sentences of the main copy, to be put into the meta description field. Now I'm going to create a meta description that is unique for the page and it's content.
- Archives: I'm not sure why, but I don't have an archive that allows you to look back and see posts from another date or time. Which means in order to find anything, you'd need to actually click through the entire site. Probably not such a great idea., so now you can head to the Archives page and you'll see everything that ever been posted here.
This is just a start to shaping this site up. We will track the analytics to see whether or not these changes are successful or not. However, Google does list these as Best Practices for better web development.Blogging - Technology - CMS